Suvara's hot street team campaign: Don't be a Pasty White Bitch!

As you may have guessed, Suvara had a fabulous time at Fashion Week. We had an incredible time sharing a space with Svedka Vodka and Fashion Delivers!

This time of the year is when our skin totally freaks out. Not only do we get pale, but our skin gets dry, dehydrated, and flaky. With Suvara's amazing organic and all natural formula containing antioxidants and vitamins, a Suvara tan is like a luscious skin treatment that leaves you with a gorgeous custom color! It's super rich ingredients moisturize your skin, making it luscious and smooth, even during the tail end of winter.

Because Suvara is such a distinctive product, we wanted to have an equally distinctive marketing technique at Fashion Week this year. We got together a street team, made them up with white makeup, wigs and outfits, and sent them out to spread the love with our invite cards to our lounge.

The team was awesome! They went around NYC looking super white and pastey, handing out cards that said "Don't be a pasty white bitch, GET TAN."

It took pedestrians a bit by surprise (a very difficult task in NYC!) and got their interests piqued.

Here are some shots of our team outside the Svedka-Suvara lounge getting people excited about our live model demo and the free air-brush custom tans we were offering!