Suvara's hot street team campaign: Don't be a Pasty White Bitch!

As you may have guessed, Suvara had a fabulous time at Fashion Week. We had an incredible time sharing a space with Svedka Vodka and Fashion Delivers!

This time of the year is when our skin totally freaks out. Not only do we get pale, but our skin gets dry, dehydrated, and flaky. With Suvara's amazing organic and all natural formula containing antioxidants and vitamins, a Suvara tan is like a luscious skin treatment that leaves you with a gorgeous custom color! It's super rich ingredients moisturize your skin, making it luscious and smooth, even during the tail end of winter.

Because Suvara is such a distinctive product, we wanted to have an equally distinctive marketing technique at Fashion Week this year. We got together a street team, made them up with white makeup, wigs and outfits, and sent them out to spread the love with our invite cards to our lounge.

The team was awesome! They went around NYC looking super white and pastey, handing out cards that said "Don't be a pasty white bitch, GET TAN."

It took pedestrians a bit by surprise (a very difficult task in NYC!) and got their interests piqued.

Here are some shots of our team outside the Svedka-Suvara lounge getting people excited about our live model demo and the free air-brush custom tans we were offering!

Guess who just got a gorgeous glow from Suvara?

"I loved it! Best one I got yet and my technician was so sweet! I'll be going again real soon!"

That's right, JWoww  has graced Suvara, leaving with an amazing tan! Not only did she look beautiful, but she loved the experience. 

It's Janurary and that means most of us (who haven't been hanging out on cruises) are in need of color boost! If you like us on facebook you'll get 25% off your first visit, so why not give it a try? 

Suvara is HOT and expanding!

 Suvara continues to open new locations, parenting with Long Island and New York beauty salon and spas in order to provide the ultimate air-bush tanning experience! Suvara’s air-brush tanning guru to the stars, Anna Stankiewicz, has grown in popularity, giving a glow to A-list celebs like Paula Abdul, Jessica Simpson, Fergie, Kim Kardashian and most recently, Nicole Polizzi.

“We strive to be the ultimate, most luxurious air-brush tanning experience out there. That is why high profile clients gravitate to us.” Anna stated, when asked about Suvara’s success. 

Suvara’s formula is unique in that it contains no harsh chemicals, giving an air-brush tan enriched with vitamins, antioxidants and organic aloe vera. Voted Best of Beauty in Allure 2010, Suvara’s loyal client base continues to expand to salon goers and celebrities alike.